Head of Marketing and Student Recruitment

Head of Marketing and Student Recruitment

£63,873 per annum including of London Weighting Allowance

United Colleges Group are currently seeking to recruit a Head of Marketing and Student Recruitment.

Who we are

UCG provides education to over 11,000 learners a year, including 16–18-year-olds, adults, apprentices, and students with high needs.

With an annual turnover of over £50m, we are one of the top 20 largest college groups in the UK. We offer education and training in almost all vocational areas at a variety of levels for a wide range of learners of all ages and starting points.

Our students UCG attracts students from across London and beyond. Our students come from a diverse range of backgrounds. In the academic year 2022-23, we enrolled more than 3500 full time 16-18 students, 8,000 adult learners and over 450 apprentices across our Group. UCG currently enrol 250+ HE students per year, across 4 campuses onto 12 courses from STEM subjects (Science, Construction, Engineering, and Computing) to Business, Music and Professional Qualifications.

We have around 1,000 dedicated, skilled and enthusiastic staff who always put the needs of our students first and we are now looking for a Head of Marketing and Student Recruitment to join our cohort of dedicated staff.

Our mission is to provide all our learners with the very best knowledge and to break down any barriers to learning. We pride ourselves on enabling our learners to meet their individual needs and aspirations and we deliver a learning experience that is unique, enjoyable and rewarding.

About the Role

The Head of Marketing and Student Recruitment will devise and lead the implementation of a marketing public relations strategy which maximises awareness if United Colleges Group (UCG) and expands the business of its members.

The Head of Marketing and Student Recruitment will be responsible for and accountable for the highest possible standard of marketing, promotional and customer services activity and teams across all of the United Colleges Group campuses. The Head of Marketing and Student Recruitment will proactively seek and maximise promotional opportunities for the Group which maximise student recruitment and create a positive reputation. The successful applicant will plan, implement and evaluate campaigns which support student recruitment for the Group and will grow student numbers through these effective schools liaison strategies, appropriate marketing and keep warm campaigns. You will lead on a schedule of effective events including open days, stakeholder events, awards and recognition events and will manage the Group’s brand and reputation at external events, making sure of consistent branding, quality and highest standards across every event opportunity.

The Head of Marketing and Student Recruitment will lead on the development and implementation of the Group’s Public Relations Strategy to safeguard and develop the reputation of the Group and will develop and maintain active and positive press and social media coverage, actively managing media coverage to protect and enhance the reputation of the Group and its brands. The successful applicant will be responsible for the development and content of the website and other websites, sub sites and microsites within the Group.

The Head of Marketing and Student Recruitment will be responsible for leading and developing a team of staff, with direct line management responsibility for the staff within the Marketing function and will provide a strong, supportive, open and clear leadership style that influences and motivates staff to work effectively in order to meet the needs of the students.

The Head of Marketing and Student Recruitment will;

• Be educated to degree level or equivalent with a record of continuous professional development
• Have extensive experience in a multi-disciplined marketing management role, enhancing a range of brands in a large complex organisation
• Have demonstrable experience using appropriate date and statistics to inform marketing campaigns and strategies
• Have an up to date knowledge of best practice in all areas of marketing, media relations and branding
• Have the ability to communicate and explain complex issues and reports in a way which can be clearly understood
• Have the ability to present information confidently and to take feedback constructively
• Be highly organised and have the ability to project manage with excellent attention to detail
• Have experience of motivating, developing and managing the performance of effective, multi-disciplinary teams
• Have the ability to communicate effectively with key senior stakeholders and mange and delegate workload of team effectively in a challenging environment and build positive internal and external relationships with colleagues and stakeholders.

The College is an equal opportunities employer and is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share this commitment.  Successful applicants will be subject to full-vetting procedures including an Enhanced Disclosure.

Please note that should we receive high volumes of suitable applicants, we will arrange interviews prior to the closing date listed.

Closing Date: 25^th July 2023

Interviews: w/c 31^st July 2023